Author(s): Ammonite Press

Art & Design

The Swinging Sixties was the fashion and cultural scene that flourished in Great Britain during the 1960s, with 'Swinging London' as the hip capital. The predominantly youth-orientated phenomenon emphasised all that was new and modern in a period of optimism and hedonism after the austerity of the post-war years, while some fashions harked back to the flourishes of the Edwardian era. Fashion designers experimented with new materials and styles and trendy photographers such as David Bailey snapped evocative images of sultry models. This was the decade that saw the emergence of The Beatles, and very British pop bands such as The Who, The Kinks and The Dave Clark Five. This book takes a look back at the fashions, music and lifestyles of this vibrant decade in almost 400 photographs hand-pickes from the archives of Mirrorpix.