Author(s): GLEN WELDON

Technology

Podcasts are everywhere. Whoever you are, whatever you love, there's a podcast for you- political junkie, sports fan, foodie, pop culture lover, or science nerd. In a booming audio storytelling landscape, "You should start a podcast" has become the new "You should start a blog." But any podcast enthusiast knows that, in such a vast and growing marketplace, quality varies hugely. The barrier to entry into podcast production-a mic and a laptop-is low, but the learning curve is steep. That's where NPR comes in.

In NPR's Podcast Start Up Guide, NPR, the #1 podcast publisher in the U.S., draws on its extensive educational materials, unparalleled experience, and army of podcasting talent-from recognizable hosts such as Gene Demby (Code Switch), Linda Holmes (Pop Culture Happy Hour), and Yowei Shaw (Invisibilia), to indispensable behind-the-scenes players such as producers, engineers, and editors-to guide aspiring podcasters through the conception, creation, and launch of a podcast.

Part master class, part informational interview with the best in the business, this evergreen volume is a must-read for anyone who wants to make their dream of starting a podcast a reality.