Author(s): Sian Beilock
Why do the smartest students often do poorly on standardized tests? Why did you tank that interview or miss that golf swing when you should have had it in the bag? Why do you mess up when it matters the most-and how can you perform your best instead? It happens to all of us. You've prepared for days, weeks, even years for the big day when you will finally show your stuff-in academics, in your career, in sports-but when the big moment arrives, nothing seems to work. You hit the wrong note, drop the ball, get stumped by a simple question. In other words, you choke. It's not fun to think about, but now there's good news: This doesn't have to happen.
Sian Beilock, a leading expert on cognitive science and the many factors influencing all types of performance, is an associate professor in the Department of Psychology at the University of Chicago. She received a BS in Cognitive Science from the University of California, San Diego in 1997 and PhDs in both kinesiology and psychology from Michigan State University in 2003.