Tone Finnanger is a talented designer and an expert in drawing and painting techniques. She worked as an interior designer and decorator in Oslo, Norway, before moving to a small island near Tonsberg. She has a distinctive style that has proven to be popular with crafters of all ages and abilities. Tone formed the Tilda brand in 1999 when she was just 25 years old. It is now well known for its whimsical, comical and naive characters in the form of animals and dolls. The brand has also developed a range of craft products for sewing and paper craft that are produced and distributed by Panduro Hobby.